Blogs
on January 31, 2025
Private Blog Network (PBN) backlinks are links created from an unauthentic network of websites or blogs. Backlinks are among the most important ranking factors and link building is, therefore, a topic you definitely have to deal with sooner or later in the context of SEO. An effective backlink building strategy can significantly kickstart your website’s authority, visibility, and search engine rankings. For me, in the example of Moz and as it’s been a while since I last created a post with them, I do a quick search on LinkedIn. Of course, don’t forget social media platforms either; popular sites such as Twitter, Facebook, and LinkedIn can all be used as avenues for creating links from influencers in your niche. To make the most of this tactic, you need to find the most read and visited domains and publications in your niche that have a blog or feature articles somewhere. Instead, guest posting - and the sort that search engines value - is about crafting content written by you and published on websites that are visited by a high volume of people within your topical niche or that include your target audience. You’ll get plenty of handy data for competitor analytics with Ubersuggest, so you can search for areas where you’re missing out on opportunities.
Google continues to work to keep low quality content out of its index as well as the search results. Since Google uses backlinks in its ranking algorithm, they should be a part of your SEO strategy. To create a backlink strategy that works, focus on organic link-building methods. Additionally, tracking competitor backlink growth can provide valuable insights into their SEO activities and help you stay one step ahead in the online marketplace. Guest posting is no longer (and hasn’t been for a long time) about writing at scale and trying to just get your articles out there on any and every site you can possibly get accepted to. For example, if you need to build links to a productivity app, you want to get in touch with all websites that have mentioned the word "productivity" somewhere on their pages. For example, if you are a platform that helps people set up a business, you could consider keywords like ‘new business statistics’ or ‘number of business closures per year’. Reddit links in posts and in comments are no follow links. Relevance is another important aspect, it’s a red flag if your site has a number of links from an irrelevant site - this screams of a dishonest link building strategy.
Consider the specific features each link building tool offers. How to Choose a Link Building Tool? This guide highlights the best practices for link building within the crypto sphere, guiding you through the nuances that set apart conventional SEO from crypto-focused SEO. You sign up as a source (typically free btw) and set up alerts to get notifications when a journalist is looking for comments on a topic you’ve signed up for. Sign up in under five minutes, and then post your image. Then another backlink. Then another backlink. One of the first link building tactics that people told me to do way back in 2007 and then when I started full-time in 2012 was guest posting. This link building tactic will compound more and more over time, and soon you’ll have a ton of pages driving loads of high authority and relevant links to your site - whilst placing your domain as a topical authority (huge for backlinks SEO gains!). These are all data points journalists who end up writing about ChatGTP or backlink workshop AI in general will want to use.
Your brand and expertise are going to be on show for anyone looking for what you do. This is not only going to be of value from an SEO perspective, but it is also just good old-fashioned marketing. That should give you an amazing starting point to build from, but simply start with a pen and paper (or Google Doc/Notes app in reality) and start jotting down cool studies and things you think would be good stories for Backlink-Workshop you to tell and get those journalists interested. We want to narrow down the people in the business who look like they work in that team and might be a good person to get in touch with. Bluesky or X (sadly HARO is no more but it used to be so good for this), and people just like you responded with their top tips. The starting point is always a good hook. The methodology and the hook are the two most important elements of a Digital PR campaign.