Best Link Building and Backlink Analysis Tool of 2025

Tools like these show you when backlinks are removed or "lost" and the potential cause. Established review sites like The New York Times’ Wirecutter or niche interest blogs might not uncover corruption or break news, but readers care about that work - at their best, reviews are trustworthy, rigorously researched stories that help people make decisions about their lives. The outlet reported that AdVon’s product review content had appeared on sites ranging from the Los Angeles Times to Hollywood Life and Us Weekly, attributed to writers that don’t exist. As publishers stare down the barrel of Google search traffic drying up to zero, outlets big and small, trustworthy and less so, are leaning into product review content, hoping it will buoy a sinking ship. The site publishes articles like, "The Best Potting Soils for Proper Plant Nutrition" and "Tree Felling: How to Safely Remove a Tree Yourself." The pieces are written by a person named Mike Dover, who, according to the LinkedIn profile listed on his author page, works for AdVon.

A former staffer told The Verge that when they wrote articles, they were simply creating marketing materials for brands that had hired AdVon to promote their products. The tool AdVon used - called MEL internally - generated hundreds of words on products using bare-bones prompts like "best televisions," spitting out links to product pages on Amazon. For us, an SEO tool we use is clearly aligned with an SEO and мастерская ссылочного продвижения Digital PR agency. What is not fine is using a bot or some other tool to spam blog comments, create forum posts and add your links wherever it can. At The Inventory, a site owned by G/O Media, a bot has published dozens of stories a week highlighting Amazon products that are on sale since company leadership announced its plans to use AI. On paper, the following links are much more desirable. The more high-profile your previous publications, the better. In this stage we make good use of our expansive network of over 300 highly reputable tech publications, sending out specific communications to open up conversations about link placement opportunities on behalf of our clients. Both DA and PA are widely accepted scores for SEO experts and link builders in measuring a website’s performance.

These are the unique websites linking to your site. If the websites relating to your niche happen to be .edu or .gov sources, Backlink-Studio then go ahead and use them. They then show that the best ab roller article is ranking highly on Google Search. It would be like, ‘10 best backpacks,’ and then they would have a list of backpacks promoted by companies that they were trying to support," a former AdVon staffer says. It’s not clear who selected the items appearing in AdVon’s product recommendations or why SellerRocket boasted of its success using an AdVon article. The Fastmetrics article mentioned above currently ranks first for a ton of organic keywords, and it generates over 14,000 users every month. BestReviews was cofounded by Denis Grosz and Momchil Filev in 2014 and quickly built an archive of lucrative product reviews that earned the outlet money each time a reader made a purchase from an article. Grosz and Filev declined to comment for this story. Reached for comment via email, spokesperson Davidson Goldin didn’t answer questions related to the piece, saying that the events in this story predate Alden’s acquisition. That's why no definite answer exists on how many links you must build.

The idea that Faw allegedly had created competing reviews sites - some of which directly ripped off the work of BestReviews - while still working at the company he helped build was shocking. But a former AdVon employee told The Verge that the content that AdVon says is created by humans is nearly identical to the AI-generated content they created while working there. At both Sports Illustrated and USA Today / Gannett, third-party articles with all the hallmarks of being AI-generated were published alongside the work of human journalists. Freelancers who were initially hired as writers were reassigned to roles of editors and tasked with making AI-generated writing sound human. Sports Illustrated, for example, said at the time that AdVon content was not AI-generated but that the listed author names were fake, leading the publisher to drop AdVon. After both the USA Today / Gannett and Sports Illustrated debacles, AdVon denied claims that the product reviews were AI-generated. I just fell apart," the former AdVon worker says. "In both those situations we noted it quickly - we had somebody minding the store," a former Tribune staffer says. Tribune staff quickly removed the hyperlink, and an executive called BestReviews to discuss the rogue link.