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Backlinks are seldom used in the world wide web, but we believe that they add significant value to the process of information discovery. The bigger the website, the more authority it bestows on links, at least in the world of SEO, where links are like currency: marketers inundate reporters with pitches, hoping to get mentions and links in stories. Though BestReviews had hired Alan Morgan to improve its SEO, in practice, it was more like Alan Morgan clients were getting SEO services in the form of plum, potentially lucrative backlinks from BestReviews. Although there are plenty of paid software suites that provide comprehensive features for SEO, free tools can be very useful if you’re not planning on investing a lot of money on a new website. Organic search results are results that have relevant keywords to the original search term. When you search for something on Google and the search engine returns a list of search results, the order is anything but random.
Google is usually pretty good at understanding when a site has scraped your content and accounting for that. If purchasing links is part of your SEO strategy, then you already know that the higher your site ranks in organic search outcomes, the greater the exposure to potential visitors, and the greater potential for profit from your site. Whenever potential customers come across your continuous presence through different platforms it will build the legitimacy of your brand. Hence, you can only count on them for brand awareness and visibility. This can be done through various methods, such as asking them for a free guest post, or asking for their content to be shared. Fast-forward to today, and a different media scandal has roiled the publishing industry for the last year and a half: the frenzied proliferation of web content generated by artificial intelligence tools. For years, according to former colleagues, internal documents, and court records, a person behind the operation has seemingly used his connections in the media industry to enrich himself: Ben Faw, CEO and cofounder of AdVon. Unbeknownst to most, though, the article was, in fact, a piece of marketing content promoting a shopping startup founded by one of Faw’s friends, according to a person familiar with the situation.
Some of the links involve a company called Alan Morgan Group, a digital marketing firm based in Ohio that was cofounded by Eric Spurling, the cofounder and president of AdVon and a classmate of Faw’s from West Point. No matter what format your backlink is, a good one should always point from a closely connected referring domain and referring page. Faw has a stacked resume that he regularly highlights: a US Army veteran and West Point graduate, estudio de promoción de enlaces he went on to attend Harvard Business School and lists previous jobs at companies like LinkedIn and Tesla on his LinkedIn page. After the article was published, top executives at Tribune Publishing called up and questioned BestReviews leadership, multiple people who worked at the companies said. But the seemingly random links had something in common: Faw was somehow connected to many of the companies being promoted. According to documents seen by The Verge, Faw was confronted in June 2019 about the thousands of links inserted into BestReviews’ content, including links that didn’t make sense in context: the phrase "trauma shears"’ linked to Beauty Bakerie; a link on "learn more here" led to a different consumer reviews site. If you lose a high quality backlink, don't be afraid to reach out to the webmaster or owner of the site and ask them to republish the link.
But AdVon didn’t come out of nowhere. In the summer of 2018, staff of the Chicago Tribune awoke to find a story they didn’t recognize on the newspaper’s website. Faw did not dispute this when The Verge asked about the story. When Faw was asked about the links, he claimed that someone at Alan Morgan Group had inserted the links, according to multiple people with knowledge of the conversations. What wasn’t known then, even to some senior BestReviews staff, is that Faw was allegedly employed by Alan Morgan and Maestro de la construcción de enlaces held a one-third equity stake in the company, according to a lawsuit filed by former business associate Jonathan Smith, a copy of which was obtained by The Verge. According to interviews and internal documents seen by The Verge, hundreds of links placed in BestReviews stories went to clients of Alan Morgan. Workers who had nothing to do with the stories feared it could be the beginning of the end of their jobs. It’s built for мастер по созданию ссылок users who are looking to conduct comprehensive research on their websites. So, backlinks are links from one website to a page on another website.