How to get Backlinks: the Definitive White HatLink Building Guide (2025)

As we’ve already mentioned, multimedia content like images, videos, or infographics can be quite valuable assets for PR backlinks. When a platform or server (like Shopify!) detects that you are crawling a site too rapidly, it will block your access to ease the strain on their system. Add elements that prompt user interaction like comment sections, polls, Taller de promoción de enlaces and quizzes. To improve your site's user experience and the flow of link equity, you should update any links that now lead to dead ends as quickly as feasible. Under the "Excluded" area of Google Search Console, you may use the Coverage Report to see whether Google considers any of your site's pages soft 404s. See below for details. Search for hashtags related to your industry and see what bloggers are talking about on those topics. Build authority − By demonstrating expertise and knowledge of important topics within the space through written content on various blogs, readers will begin seeing you as an authoritative source. You can bet their inboxes will be flooded each day with marketers desperate for attention. Once you’ve identified blogs that are a good fit for your SaaS guest blogging goals, the next step is to craft a pitch that will grab the attention of the owner or editor.

With BrightEdge, you will also be able to monitor the link profiles of your competitors and gain insights about the links that seem to have the most positive impact on their rankings and ideas that you can use to build your own profile. These more in-depth reports that reveal your domain’s link profile and related trust factor help to take necessary measures to improve your site’s positions in search results. Increase brand awareness − Writing informative posts about topics within your niche will help readers recognize you as an expert. But, an actual 404 page will adequately return the HTTP status code 404 (Page Not Found). A soft 404, in essence, does not provide a 404 header status code but instead returns a 200 (Alright) status code. When a website returns a 200 (OK) status when it should have returned an error code other than 404, this is a valid soft 404. Often, a 404 error should have been generated but wasn't by the website. General overview - the overall "authority" of the website and a given web page. This is usually a sign that the 404 page is broken.

Learn about the pitfalls associated with 404 errors and the effects of improper 404 configurations on search engine optimization. Although 404 error pages don't negatively impact search engine optimization, there's a lot you may be missing out on if you don't take care of them. Whatever this asset may have been, it has been eliminated, both finally and deliberately. That’s because ecommerce sites tend to have LOTS of pages. Because you run an ecommerce site, your URLs are probably going to be longer than other sites. Error URLs may include SEO value, which you will lose if you don't get them fixed. Consider delivering a 410 "Gone" message instead of redirecting some URLs where there is a valid business reason to do so. You want to make sure that the blog you're contributing to is aligned with your brand's message and target audience. I was prepared for backlink workshop a hugely complicated dashboard full of confusing graphs and numbers that make no sense without spending days educating yourself on what is what and what it means. Make sure to also include some suggestions for specific topics related to their niche that you could write about.

The next step is to look for websites that may have broken links (pointing to no-longer-existing sites that had specialized in your topics or to broken pages on such websites). Google may and will continue to look for fixed 404 pages if there are active links to them, whether on your site or elsewhere. You can even select what type of sites you want your link to be posted on if you want it to be posted on free sites or paid sites, the number of links it will create, and whether it will be an external or internal link. This could include sharing your unique insights and expertise, providing actionable tips and strategies, or even highlighting your successes in the industry. When creating content, focus on using keywords naturally and providing value to your audience. These phrases represent keywords that your audience uses when they’re NOT shopping for products. Simply type in keywords related to your industry along with "guest post" or "contribute" and see what results come up. You’ll also see which of the links are "dofollow" or "nofollow".