What To Do About Backlinks Before It's Too Late

Search engines consider backlinks as votes of confidence from other websites, Linkwerbung indicating that your content is valuable and trustworthy. "Once relevance, links, and keywords are taken into account, the true engines of search engine success are now more about "Expertise", "Authority", and "Trust". Directories: Find out which directories your competitors are featured in. Ensure that the directories you choose are relevant to your website and have a good reputation. For me, I have to disable the email notifications (one email for every new query posted!) and work directly on the platform. All of these tools will do the job properly, and choosing one mainly comes down to a matter of preference. If possible I would recommend using two or more of these tools to ensure you’re getting as much information as possible. However, using a combination of two or more of the tools mentioned below should provide a thorough overview of your website’s link profile by collating as much of the data as possible. If you have thousands upon thousands of links per linking domain, that could definitely be a red flag for an unnatural link portfolio. And, since we understand Google’s algorithmic reliance on links, we know that a website’s ability to rank in Google is largely dependent on the websites linking to it (i.e., its backlink portfolio).

So, when you run a backlink analysis on a site - whether it’s your own or a competitor’s - you’re looking at the websites linking to that website, in what manner, and to what page. Links to pages with outdated content: You may uncover that some websites are linking to a competitor’s page with outdated content. Here is where we look into the breakdown of links per page, and see which pages currently have the most links. This will immediately take you to an overview page, in which the target website’s backlinks are summarized in full. The goal should be to have as even a ratio as possible when comparing unique domains versus total links, although obviously there will always be considerably more total links than linking domains. We have so many clients whom we helped with manual link outreach. Would you consider updating the link to provide your audience with the latest info? In all content marketing, you must focus on building trust with your audience. Majestic will also provide you with a list of anchor text complete with linking domains, total links, along with trust metrics.

Of course other factors weigh in, such as site relevance, quality, anchor text, link placement, etc. Still, looking at top-level metrics you want to ensure you’re analyzing linking domains as well as total links. A link building master portfolio (or profile) is a fancy way of saying all the sites currently linking to your site. Understanding the current anchor text portfolio for a website is extremely important before launching a campaign - you want to ensure that branding is by far the largest piece of the pie, and that any keyword rich anchor links are used intelligently. Linking domains versus total links is done by simply comparing the two numbers we’ve taken a look at thus far. Currently I use Open Site Explorer and MajesticSEO, so the walkthrough will be based largely on the use of these two tools, and the screenshots you see will be pulled from these as well. There are two things you should be looking for when you’re examining anchor text - usage and variance. View anchor text usage to optimize and diversify your backlink profile. Have a look at your potential competitor's backlink profile. First, you can tell based upon links which keywords have been optimized (and potentially over optimized).

If you hover over the ‘’Show Backlinks’’ option, you’ll also see a graph, showing you several metrics about the website’s backlink profile. Fresh link data is important for several reasons - you can see recent links built which can let you decipher current/recent strategies, if suspicious link building activities are underway, and generally notice any unaccounted for large spikes in link velocity (amount of links built in a short time). Being able to perform a thorough backlink analysis is a fundamental element to any link building campaign. Being comfortable with the tool is extremely important in understanding the data it can reveal, as well as the implications therein. A single site-wide link can quickly inflate this ratio, and should be something to look out for and avoid when it makes sense. Enhance Your Page: Suggestion for a Link Update! While personalizing a link building outreach email is much easier than a sales pitch, if you have several hundred messages to send, those couple of minutes spent on each one start to really stack up. And it’s not because you don’t want them associated with your brand - if you have too many backlinks from spam sites, search engines can penalize you, even though you may be completely innocent of any wrongdoing.