Blogs
on February 1, 2025
Building backlinks with reactive can feel like a waiting game for something to happen that you can then jump on, as in the Sonic example, but if you have you’re constantly involved in a specific niche, you’ll know what topics are important to your audience and what you might be able to jump on in the moment to gain their attention. These sources are basically that provide backlinks to your website. The only thing left is to ask them to update the article with a link back to your website where they already have the mention. Suppose you want to rank for the keyword ‘email marketing’, and мастерская ссылочного продвижения the average page authority of all the pages in the top 10 on Google is around 50. This means your page will also have to reach that level of authority just to be part of the competition. I didn’t have enough to pages other than the homepage to get meaningful averages. It’s fine to exchange a link or two with another company when it’s relevant, but if you have too many links reflecting each other, Google will take notice and penalize you. If the competitor has a decent link profile, you can quickly scan the list here to see which links are broken and if there are a number of those links all pointing to the same destination URL.
These are prime candidates for a testimonial (and link back). The CC is a digital agreement that anyone referencing the contents of a page will link back to the page it was published on as the original source. Links that are well positioned on the source page. You sign up as a source (typically free btw) and set up alerts to get notifications when a journalist is looking for comments on a topic you’ve signed up for. Let’s dig into how to do this and what you’re really looking for. Once we’ve found a page on a competitor’s website that has a few good looking broken links pointing to it, we want to recreate that page on our website then send it to those websites with the broken links on and let them know about our new shiny resource. A website that will signal Google that you are a force to be reckoned with. An easy method to earn quality backlinks is to write testimonials for websites you are using. Where there are websites out there that have already written about something to do with your business. We can also see that some of these pages are actually generating traffic still - which makes this infinitely more worthwhile going after.
The idea: we want to find pages on competitors’ websites that have backlinks pointing to them but those backlinks are broken (meaning they return a 404 response code). You also really want to find a page on a competitor’s site that has links pointing to it from pages that are generating traffic. Sorry for the marked-out sections but the ‘referring pages’ are the websites linking to our competitors, and the ‘anchor and target URL’ section are the pages on our competitors’ websites that are returning the 404 response code. As part of the link building process, you’ll want to build links to your most popular pages in addition to your homepage. You’ll be able to find potential link partners and build your backlink plan. It also will dictate how the backlink affects your site’s SEO. Include internal and external links: As previously mentioned, including internal and external links will help search engines crawl your content easier.
You can use the previously mentioned Chrome browser extension called Check My Links to verify the status of links on a page you're visiting and note down broken links you want to fix with your own URL. For example, check out this piece of content that I first published a few years back: 19 New SEO Techniques. Please gently nudge towards it (preferably in a follow-up email if you didn’t hear back after the first). When using the skyscraper technique you first find popular content that has been linked to other websites, then create a better version of the content for your website. Tell them (and get on their website)! The backlinks that we get for our clients routinely lead to improved rankings and positive business outcomes. Just a genuine partnership and Backlink-Workshop collaboration now earning multiple high-quality links for their clients. It’s a minimal amount of time investment on their side and it provides more links around the web for Google (and other search engines) to crawl and gather value from. You know more journalists are going to be talking about this story and so you kick into action and create a value add.
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