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Say you went on a cruise or are seeking to do as a consequence. Royal Caribbean has a Facebook page (probably a twitter with each other social sewage as well) in which people are asking questions as well as reading feedback from others have got already been in the tours. Everything is done to build a brand, should you not know thats a brand is, it is the connection from the product along with the consumer. Exactly what better to be able to connect to get a consumers in order to constantly talk with them?