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on June 12, 2024
MZ: I built the first prototype from the Kitara in the past when I was listening everybody the new electronic music and kept thinking to myself - they really should a guitar that actually sounds like that. I spent couple of years working within it in my spare time, not really telling anybody about it, but constantly wondering Digital Innovation how it would be received coming from the public. After i finished the prototype I released a on YouTube and was very content with see flick had over 1 million views in a week. That was the origin of the commercial Kitara, because that video gave me the exposure needed in order to introduced in order to business partner and factory - to commercialize the instrument.
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Topics:
digital innovation, digital marketing
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