Blogs
on July 4, 2024
Theoretically, this is great for users because they can find relevant authoritative content in Google regardless of whether they prefer websites or apps, and it’s great for app developers and marketers because it allows apps to be exposed to a whole new audience outside of the app store, potentially increasing app usage and downloads. But “theoretically” doesn’t necessarily mean that app indexing brings a lot of real traffic from search. I want to start the case study with a small caveat: Vivid Seats is the largest independent ticket marketplace, and the number-three resale marketplace behind StubHub and Ticketmaster, according to Bloomberg. So, I looked at our app indexing traffic at Vivid Seats so that marketers, developers and webmasters can get a better sense of how much traffic, realistically, they can expect from getting their app indexed. While I have seen a lot of great info on how and why to implement app indexing, I haven’t yet seen a case study on the benefits of app indexing in terms of traffic (though Google does highlight several other benefits).
Even so, destructive actors and abusers have designed resources to counter these defensive actions. Residential proxy services may be used to bypass IP status services, and these bypassing approaches are less than normal overview from the scraping Neighborhood.
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”. However, I found that I couldn’t submit any additional URLs until 24 hours later. This is when I was given a CAPTCHA. Is Google Attempting To Prevent Automation? Most, however, took 12-24 hours but it was a 100% success rate. This was one URL less (11) than I was able to submit the previous day (12). I was only able to get this CAPTCHA to pop once during this test. I’ve never once seen this in the previous version of the request indexing tool. In a few tests one or two URLs would get indexed within minutes. Interestingly, after clicking through the CAPTCHA, that was the last URL I was able to submit. On the second day of my test, I submitted my 11th URL to GSC and hit the “request indexing” button. Does The Request Indexing Feature Provide Instant Indexing? Sadly no. Each time I maxed out the URL submissions I immediately checked the URLs to see if GSC mentioned if they were indexed.
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At the same 90-100% zoomed-in scale, you can see that the impact was smaller than across all stable URLs, but there's still a clear pair of April 5th and April 7th dips. Of domains that had 10-or-more stable URLs on April 4th, roughly half saw some loss of ranking URLs. Note that this is a fairly tedious process, and there are daily limits in place, so focus on critical pages. It does not appear from our data that deindexing systematically targeted specific sites. Is this over, and what's next? As one of my favorite movie quotes says: "There are no happy endings because nothing ever ends." For now, indexing rates appear to have returned to normal, and I suspect that the worst is over, but I can't predict the future. The impact of the deindexing bug does appear to be measurable, white hat link building techniques although we can argue about how "big" 4% is. It doesn't appear that these mega-sites were immune. For something as consequential as sites falling out of Google rankings, 4% is quite a bit, but the long-term impact for most sites should be minimal. The only domains that experienced 100% day-over-day loss were those that had 3-or-fewer stable URLs in our data set. For now, there's not much we can do to adapt - Google is telling us that this was a true bug and not a deliberate change. Looking at the day-over-day data from April 4th to 5th, it appears that the losses were widely distributed across many domains. If you suspect your URLs have been deindexed, white hat link building techniques it's worth manually reindexing in Google Search Console.