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Impressions measure the total number of views or exposures to the outdoor LED screen advertisement. Reach refers to the number of unique individuals or households exposed to the advertisement. Tracking impressions and reach provides insight into the campaign's overall visibility and audience reach.
Engagement Metrics:
Engagement metrics measure how actively viewers interact with the outdoor LED screen advertisement. Key engagement metrics include:
Dwell time: The average amount of time view...
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Dynamic and Engaging Content:
LED advertising screens enable brands to deliver dynamic and engaging content that captivates audiences and stands out in outdoor environments. With their bright, high-resolution displays and ability to showcase videos, animations, and interactive content, LED screens command attention and create memorable brand experiences. Whether it's a larger-than-life video ad, a captivating animation, or a real-time social media feed, LED screens offer endless possibilities...
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